Skip to main content

It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing Research: Marketing Web

This guide provides an overview on how to use the library resources for marketing research.

Additional Resources on Marketing Research

eMarketing:The Essential Guide to Online Marketing
This OER textbook provides information and resources regarding e-Marketing.
Core Concepts of Marketing
This OER textbook provides information on marketing research in Chapter3.

Helpful Library Guides

Company and Industry Research
This guide created by OntarioTech provides a general overview of company and industry research.
U.S. Small Business Administration Guide to Market Research
This guide created by the SBA provides an overview onhow to conduct market research and competitive analysis.

Marketing Research Journals

Helpful Videos

Source

World, Wolters. “The Basics of Marketing Research.” YouTube, YouTube, 25 Oct. 2012, https://www.youtube.com/watch?v=Xzuq5GUcPwQ.

Helpful Web Sites

Organization for Economic Co-operation and Development
The OECD’s statistics portal provides access to data tables on agriculture and fisheries, economic projections, energy, environment, finance, industry and services, trade and balance of payments, labour, national accounts, prices, taxation, etc..
CountryWatch
Annual macroeconomic information, social overview, environmental overview, investment and economic overview of world countries.
Database of International Business Statistics
Free online dbase, provides industry profiles and market share information for companies around the world. Need to create an account to use, but is free.